Open to Conversations

Building thoughtful products
that scale with intention.

I'm Carie Omland — a product and GTM leader with deep expertise in sales tax compliance. Seven years building at TaxJar, Stripe, and Zamp. I leverage AI to build programs that scale efficiently, crafting experiences where every interaction feels inevitable.

📍 Bozeman, Montana 💼 Pre-Series A Focused 🚀 0-to-1 Builder 🤖 AI-Forward
Carie Omland
8.5×
ARR Growth
500+
Partners
7
Years
3
Programs
Scroll to Explore

Recent Projects

Featured Story

Scaling TaxJar Plus from $2M to $17M

Built the entire customer experience infrastructure from scratch. Created white-glove onboarding, pioneered account management, and designed systems that scaled without bloat.

8.5x Growth 2018-2020 General Manager
Current Work

Building White Label at Zamp

Architecting our white label product and partnership program from the ground up. Own product roadmap, collaborate with engineering, design partner experience for efficient scale. Using AI to automate workflows and drive operational leverage.

0-to-1 Build 2024-Present GM Partnerships
Partner Operations

Scaling to 500+ Partners

First partner operations hire at TaxJar. Built entire partnership program infrastructure including enablement, automation, and relationship management systems.

0 to 500 2020-2022 Head of Partner Ops
Strategic Partnerships

GTM for Stripe Tax

Developed go-to-market content and enablement strategy for Stripe Tax's high-value strategic partners. Program later scaled for broader partner ecosystem.

Enterprise GTM 2022-2024 Head of Strategic Partner Ops
The Full Story

How I Scaled TaxJar Plus from $2M to $17M ARR

In 2018, TaxJar Plus had no formal customer experience infrastructure. No onboarding program. No account management. No proactive strategy. Just a handful of premium customers and massive opportunity.

The Challenge

TaxJar Plus was generating $2M in ARR but had no scalable systems. We needed to build world-class customer experience that could support aggressive growth while maintaining lean operations. Small team, limited budget, high expectations.

The Approach

I focused on three pillars: white-glove onboarding that accelerated time-to-value, data-driven account management using KPIs and health scores, and a tight feedback loop between customers and product/engineering teams.

Built for Scale

Used automation for routine communications while saving white-glove touches for critical moments. Built data dashboards so customers could self-serve. Leveraged automation to optimize workflows. Designed every system with 10x growth in mind. Lean doesn't mean cheap — it means intentional.

The Results

Over 2-3 years, TaxJar Plus grew from $2M to $17M ARR — 8.5x growth. High retention rates through proactive account management. Minimal churn despite rapid growth. Increased LTV through better onboarding and customer enablement.

$2M → $17M ARR High Retention Minimal Churn Increased LTV Lean Team
Experience

Seven Years in Sales Tax

My entire career has been focused on sales tax compliance and B2B SaaS partnerships. Every role built on the last, deepening domain expertise while expanding operational capabilities.

2024 – Present
General Manager, Partnerships
Zamp

Building white label product and partnership program from the ground up. Own product roadmap, engineering collaboration, partner experience, and GTM strategy — designed for efficient scale.

2022 – 2024
Head of Strategic Partner Ops
Stripe

Developed GTM strategy and enablement for Stripe Tax's high-value strategic partners. Built content and enablement strategy that reduced time-to-value.

2020 – 2022
Head of Partner Operations
TaxJar

First partner operations hire. Built TaxJar's entire partner program infrastructure from zero to 500+ partners. Created partner experience program and automated operations.

2018 – 2020
General Manager, TaxJar Plus
TaxJar

Built and led the premium product division, creating GTM infrastructure that supported growth from $2M to $17M ARR. Owned P&L, customer strategy, and cross-functional collaboration.

Experience

About

I believe great enterprise software should feel inevitable. Every interaction, every touchpoint, every integration should make you think "of course it works this way."

My approach combines systematic thinking with deep domain expertise. I've spent 7+ years in sales tax compliance — at TaxJar, Stripe Tax, and now Zamp. I understand the regulatory landscape, the technical challenges, and how customers actually think about compliance in their everyday workflows.

My superpower is building 0-to-1 programs that scale efficiently using AI. I design for 10x growth from day one. I leverage AI to automate workflows, analyze customer feedback, generate enablement content, and optimize operations. Systems over manual processes. Self-serve over high-touch. Strategic automation that preserves the human experience where it matters most.

I work best alongside early-stage engineering leaders who care about product details and are excited about AI's potential. My ideal projects involve close collaboration with founders, being embedded with engineering, and having real ownership over product roadmap and GTM strategy. I thrive when there's no playbook and we're figuring it out together.

What I Do

  • Product Roadmap
    Strategy & Engineering Collaboration
  • Sales Tax Expertise
    7+ Years Domain Knowledge
  • AI Implementation
    Workflow Automation & Optimization
  • Partnership Programs
    White Label & Strategic Partnerships
  • GTM Strategy
    Customer Experience & Operations
  • 0-to-1 Building
    From Scratch to Scale

Let's create something meaningful

I'm always interested in ambitious projects that push the boundaries of what enterprise software can be. Open to conversations about product, partnerships, and GTM challenges at early-stage companies.

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